With a hectic work schedule, Card in no way had the opportunity to travel to Japan and total the Ganguro photo series. For the sake of simplicity, assume the investment merely yields a return of %, which means the company gets out specifically what it place in. The actual opportunity price of choosing this alternative is ten% – %, or ten%. Assume the enterprise in the above instance decides to forgo new equipment and invests in the stock marketplace as an alternative. Solution A in the above example is to invest in the stock market in hopes of producing returns.